The Complete Guide to Digital Printing on Clothing for Brands & Designers

Table of Contents

What is Digital Printing on Clothing (and Is It Right for You)?

digital printing clothingDigital printing on clothing is a new way of personalizing clothes and it is the most modern way. It does not have any new-fashioned methods but it just provisioned the garments with ink directly. The process was introduced by Direct-to-Garment printing (DTG) and has completely changed the custom apparel industry. The new method allows without the necessity of a large set-up, full-color designs to be printed. This is an Innovation that any clothing brand that is emerging should accept.

A Short Definition: the “Inkjet for Fabric” Technology

The digital printing functions similarly to a functional inkjet printer. The other name is Direct-to-Garment or DTG. Instead of paper, it prints digital designs directly onto finished clothing like t-shirts or hoodies. The inks that are used are water-based and remind you of the ink that is released into the air. The fabric fibers soak the ink up so that you have a very soft, breathable print with a lot of details. The process is widely popular among customers and distributors and it is one of the most common methods used to create custom items.

Who Should Use Digital Printing for Their Clothing Line?

The way it is seen now, this technology changes everything. But it’s not the same for everybody. Some of the people who this technology can benefit the most are digital printing on garments.

  • Brands that need photorealistic or highly detailed graphics with gradients and many colors.
  • Startups launching with small, on-demand inventory to test designs without large upfront investments.
  • Businesses creating personalized merchandise, one-off items, or custom gifts.
  • Designers who want unlimited color options without paying extra for each color, unlike screen printing.

To find out more about the topic, you can refer back to this guide on Everything You Need to Know About Digital Printing on Garments that describes the technology and its impact.

Digital Printing vs. Screen Printing: The Definitive Comparison

The brand owner sometimes deals with one of the substantial questions; “digital printing or screen printing?” Not one method is just for small, the other is only for large runs. The choice hinges on your design, brand look, fabric choice, and budget. It is not as simple as it appears.

To come up with a smart solution for any of your digital printing project, you need to see it in a direct comparison.

Feature Digital Printing (DTG) Screen Printing
Best For Complex, multi-color designs, photos, small batches, on-demand printing. Simple, bold graphics with limited colors (1-4), large bulk orders (50+ units).
Color Count Unlimited. No extra cost for more colors. Limited. Each color requires a separate screen, increasing cost and setup time.
Detail Level Extremely high. Can reproduce fine details, gradients, and photographic quality. Good for solid shapes and text. Fine details and gradients are difficult to achieve.
Feel on Fabric Very soft and breathable, as ink soaks into the fabric. Slightly heavier on darks. Can feel thick or heavy (plastisol ink sits on top of fabric). Softer with water-based inks.
Upfront Cost Virtually none. No screen setup required. Moderate to high. Screens must be created for each color in the design.
Cost per Item (Small Order) Low and consistent. Ideal for orders under 24 pieces. Very high due to setup costs spread over few items.
Cost per Item (Large Order) Remains relatively constant. Less cost-effective for very large runs. Very low. The setup cost is absorbed, making it highly economical for bulk orders.
Fabric Compatibility Best on 100% cotton. Works on high-cotton blends. Not for polyester. Highly versatile. Works on cotton, blends, polyester, and other synthetics.
Durability Good. Lasts 50+ washes with proper care. Can fade slightly over time. Excellent. Very durable and long-lasting, especially with plastisol inks.

Key Takeaways from the Comparison

With printing from digital technology, you can create every type of small runs in a manner you wish, one-of-a-kind, and colorful designs. In that case, there are no setup books needed. It is the best way for the new brands to commence.

The screen print is a winner for larger orders with simple designs. The major advantages are better price, longer-lasting quality, and the ability to order in bulk.

What About Other Techniques like Puff Printing?

The digital printing procedure is flexible, but it also has the limitations. The creation of textured elements is beyond it. You need to apply alternative techniques for the processing of specialty finishes.

Digital Printing vs. Screen Printing: The Definitive Comparison

On the contrary, methods like screen printing are the only way to achieve halfway effects. Specialist mixes that create designs are available in our ultimate guide to puff screen printing.

Preparing Your Artwork for Flawless Digital Prints: A Pro’s Checklist

The bulk of the time the problems that we see come from the files that were not prepared correctly. Getting the design files correct from the first step saves you time and money. Also, this way you can make sure that your final product will be perfect. We put here our insider checklist for perfect digital printing on clothing.

The Non-Negotiables for Print-Ready Files

To optimize your design for professional digital printing, please follow these steps.

  1. Resolution is King
    The foremost measurement of a design resolution is Dots Per Inch (DPI). For printing, the standard is 300 DPI. There are no ifs and buts. Often we receive low-resolution logos snagged from the web. They appear well on screens (often 72 DPI). Yet they look blurry and pixelated in print. Get the original vector or high-resolution file always.

  2. File Format Matters
    The preferred file format for digital printing is a PNG with a transparent background. This ensures that only your design prints. There is no white or colored box around it that you do not want. JPG files always come with their background. Usually, this is not what you want on apparel.

  3. Color Mode (RGB vs. CMYK)
    This is something showing outstanding expertise. DTG printers apply CMYK (Cyan, Magenta, Yellow, Black) ink when they are printing. But it is the most suitable way to submit a file in an sRGB color profile. The printer is specialized software (called a RIP) turns RGB to CMYK in a very accurate manner. SoRGB’s submission preserves the maximum range of colors available.

  4. Design Dimensions
    Decorate your design at the actual size needed for printing. For instance, when you want an enlarged 12-inch wide t-shirt print, you should format your digital file the same (12 inches wide at 300 DPI). The image quality will be reduced significantly in the case of scaling up a small design.

  5. Avoid Ultra-Thin Lines and Tiny Text
    Do not forget that you are not printing on smooth paper, but printing ink on fabric fibers. Lines that are thinner than 1-2 pixels or fonts that are smaller than 8-10 points may not print clearly. The surrounding fibers can absorb a little of the ink.

The Best Fabrics and Garments for Digital Printing Clothing

Digital printing clothing is not entirely about the design that you will have. The end result as far as digitally printed clothes is concerned is a combination of both the garment and the artwork. The technical process involves a bonding of water-based inks to fabric fibers, so choosing the right material plays a critical role.

Why 100% Cotton is the Gold Standard

For the most vibrant and high-quality digital prints, 100% combed and ringspun cotton is unmatched. The natural fibers create a smooth, tight-knit surface. This readily absorbs the water-based DTG inks. The result is a bright, crisp print with a soft feel that becomes part of the shirt.

Success with Cotton Blends (50/50, Tri-blends)

Cotton blend jackets do great too. That is also the case for examples, such as 80/20 cotton-polyester blends. Whereas the 50/50 blends and tri-blends have polyester content, the prints may seem a little “faded” or “vintage.” The reason is that the ink bonds only to the cotton fibers. This might be the exact appearance that some people want. But our advice is that you better come with your own expectations.

The Challenge with Polyester and Synthetic Fabrics

Regular DTG printing is a no-go for 100% polyester or synthetic fabrics. The problem lies in water-based inks because they can’t release the proper adhesive on the man-made fibers. Hence, they will fade away. The importance of using the correct method for different products is underlined in this An Overview Of Digital Printing On Textiles. Dye-sublimation is the correct method for the printing of sportswear and goods made of 100% polyester.

The Best Fabrics and Garments for Digital Printing Clothing

Based on our experience, these items consistently deliver excellent digital printing results:

  • Ringspun Cotton T-Shirts
  • Heavyweight Cotton Hoodies (cotton-heavy blends are best)
  • Cotton Tote Bags
  • Cotton-Faced Fleece Sweatshirts

For situations such as these, it is always advisable to consult with a dedicated puff print hoodie manufacturer who is knowledgeable about the various kinds of garments associated with different printing methods.

A Manufacturer’s Guide to Caring for Your Digitally Printed Apparel

Upon printing thousands of garments, we have found out precisely what protects them to look like new. Digital print durability has been assessed, and it is very good. However, if you properly care for it, the garment’s lifespan and brightness will go up. To help customers maintain their investment, you can pass on these instructions as well.

The First Wash is Crucial

The inks require time to totally cure and set on the fabric. We would strongly advise waiting at least 24-48 hours after you first receive the garment before washing it. This small step can make a big difference.

The Do’s and Don’ts of Washing and Drying

Stick to these simple rules, that is, be sure your digital printing clothing goes on living in top condition for years.

  • DO: Before washing the garment, turn it inside out. By doing so, the print will be protected from wear.
  • DO: Use cold water and mild, phosphate-free detergent.
  • DON’T: Use bleach or harsh detergents, or fabric softeners. The inks may be damaged by those.
  • DO: Tumble-dry on low heat. But for the best results, air-dry the garment.
  • DON’T: Directly iron the printed area. If you must iron, turn the garment inside out and use low heat.

Ready to Bring Your Designs to Life?

Ready to Bring Your Designs to Life?Understanding digital printing is the first step. The next is making your vision real. Whether you’re launching a new brand or creating custom merchandise, having the right manufacturing partner is key.

We specialize in high-quality apparel production. From initial concept to final product. We guide you through every choice. This ensures your digital printing clothing project succeeds. Explore our full range of services at Clothing Manufacturer LTD. Let’s build something great together.

Frequently Asked Questions (FAQ) about Digital Clothing Printing

1. How durable is digital printing on clothing?

With proper care, modern DTG prints are very durable. They can last for 50+ washes without significant fading. The water-based ink bonds directly with fabric fibers. Following our care guide helps maximize lifespan. Wash inside out in cold water and dry on low. This preserves the quality of your digital printing clothing.

2. Can you digitally print on dark-colored shirts?

Yes. Printing on dark garments requires a white underbase first. This acts like primer for the fabric. It ensures colors printed on top appear vibrant and true to your design. This two-step process can make printing on darks slightly more expensive than on whites.

3. Is there a minimum order for digital printing?

No, and that’s one of its biggest advantages! There are no screens to create. Digital printing is perfect for one-off samples, small batches, or on-demand fulfillment. As this Digital Printing T shirts & Apparel Resource Center notes, this makes it ideal for brands to test new designs with low risk.

4. Does the print feel heavy or stiff on the shirt?

On light-colored garments, the print has a very soft feel. It’s often barely noticeable to touch because ink soaks into the fabric. On dark garments, the white underbase can create a slightly heavier feel. But it’s still much softer and more breathable than many traditional plastisol screen prints.

5. Is digital printing eco-friendly?

Compared to traditional screen printing, yes. Digital printing uses water-based, non-toxic inks. It generates much less water waste because it doesn’t require extensive screen washing and chemical-heavy setup. The on-demand nature of digital printing clothing also helps reduce fashion overproduction and textile waste.

Founder and Author - Tesla Luo

Hi, I’m Tesla Luo, the founder of Clothing Manufacturer Ltd.
I entered the apparel manufacturing industry in 2016, and have focused solely on the behind-the-scenes of production: sourcing materials, developing collections, optimizing factory workflows and reacting to market trends. And throughout this 8 year journey, I developed a deep, insider perspective on what it takes to deliver quality and speed in the world of fast fashion today truly.

Building on that foundation of hands-on experience is why, when I started Clothing Manufacturer Ltd. in 2024, I did so deliberately. I wanted to build a streetwear manufacturer that could produce anything from small-batch capsule collections to massive retail orders, within a framework of creativity, consistency and operational rigor.

Well, every bit I post here is rooted in my struggles with stuff like tight timelines and changing style trends and production snafus and client comms. I write not with the notion of scholarly theory, but from the shop floor — solutions that work, sedimented in trial and error over years of practice, interplay and creativity.

Let’s turn your brand’s vision into garments that resonate—and last.

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